Genre Analysis (Thriller) - BFI Statistical Yearbook

BFI Statistical Yearbook - Genre Information:

• To allow myself to gather quantitative data on the Thriller genre, my partner and I have made close reference to the BFI's 2015 Statistical Yearbook due to it's reliability and broad selection of information. In the BFI’s own words. 'The Statistical Yearbook presents in one place all the available statistics on UK film and the UK film industry.’

Analysis

• The Thriller genre grossed £37.1 million being a genre that sits in the middle of this chart and in total is 2.9% of all box office sales.
• 52 Thriller movies were made making it more popular that genre's such as horror, romance and fantasy. This number amounts to 6.9% of all releases in the UK.
• The top performing Thriller of 2015 was Taken 3. 
• 2 of the ten highest grossing 18 movies were Thriller movies and when looking through all the classification bands Thriller movies were only listed in the 18 section. 

Significance

The Thriller genre wasn't the most popular type of movies among the British public in 2015 however it still grossed a lot of money. Most thriller movies had 15 and 18 certificate however the most popular Thriller movie Taken 3 was a 12A. This shows us that we should be aiming our movies to an audience of at least 15 year old minimum due to more violent and explicit content of them movie. 40% of the viewers who watched Taken 3 were 15-24 which shows us that our movie opening would appeal more to older teenagers and young adults. There was no information on whether men or women would prefer Thriller movies but due to the violent and graphic nature which stereotypically appeals to the male gender I would assume that men would be more likely to watch our movie opening.

The Registrar General's Social Scale

The Registrar General’s Social Scale is the way the British Government defines the populace through their occupation:

A benefit of the Registrar General’s Social Scale is that it can help companies to target audiences. However, the scale has been criticised for being both crude and rigid.

BFI Statistical Yearbook: Films with Above Average Shares of Audience Members from Specific Groups of the Registrar General's Social Scale:

Significance

What we intend on creating (Thriller movie opening) is most relevant in the DE group having up to 29% of it's watchers from this bracket. Meaning our production should be most appealing for those classes while also still appealing to other people as well.